Category Archives: marketing

Create a Memory

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A few years back I learned an important lesson in parenting.

I discovered that much of our life is based on reliving fond memories.

One of the greatest gifts a parent can give their child (or children) is to take the extra step to create fond memories for them. Set aside an afternoon and share a special event with them. They will treasure it for lifetime.

An emotional experience becomes a long lasting memory.

This is also true of business owners. If you want your customers to remember you when they are in the market to buy your product/service then you can help make this happen by intentionally creating pleasant memories for your customers.

If your customers have fond memories of using your product/service then they will be more likely to come back to you and more likely to refer more business to you.

Is there something you can to do to help create a memory for your customers?

Be Different

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Today you have to stand out. You have to be different.

There are two reasons you need to be different in the marketplace.

 

ONE

Your customers are overwhelmed by distractions and they get bored quickly.

 

TWO

Most business owner try to duplicate exactly what their competitors are doing.

When your potential customer sees that what you offer is the same as all your competitors they have no reason to pick you over your competitors.

You end up creating a commodity and your only way of competing is to be lowest price provider.  If you want to buy a box of envelops does it really matter if you buy from Brand X or Brand Z? No. Most of the time you will end up buying the lower price box of envelops. Unless one brand offers a unique benefit that you can only get from them. Then you may become willing to pay extra for it. It is no longer just a commodity.

If you truly understand marketing you will know that price is only one of several variables you can use to persuade customers to buy from you instead of your competitor.

Being unique and different in the marketplace helps you stand out. It sets you apart from your competitors.  Potential customers who like what you offer will be willing to pay you more because they can only get it from you.

Therefore you need to be different.

You need to be unique.

You also need to be authentic.

The best way to be unique, different and authentic is to be yourself.

Put your personality into your marketing.

I Love Marketing

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Do you love marketing your business? If not, why not?

FYI: Marketing is not just advertising. Marketing is much much more than advertising.

Most business owners are good at creating the products and services they offer but they are clueless when it comes to marketing their business. Not only that they spend way too little time marketing their business.

If you are clueless about how to best market your business, get as much training in marketing as you can. The more you know the better marketer you will become.

If you don’t have the time to market your business, take an inventory of all the tasks you do each week. Notice how many non-marketing related tasks you do each week. You need to delegate as many of those non-marketing tasks as you can to others. You can then spend the time you free-up on marketing your business.

Also notice how much time you spend actually marketing your business.

Most business owners spend less than 10% of their time marketing their business. That is NOT enough time.

Most business owners don’t realize this but marketing will give them the greatest rate of return on their time, money, and effort.

As the owner of a business, you should spend at least 25% of your time marketing your business. Ideally you should spend 50-80% of your time marketing your business.

If you are not spending 25-50% of your time marketing, then delegate as many of your non-marketing tasks as you can to others.

If you have a restaurant that sells hamburgers and you spend 20 hours marketing your business every week, you will get more customers knocking on your door offering you money for your burgers than if you spent those same 20 hours sweeping the floors, buying the supplies, and cooking the burgers.

You will generate more leads and more profits as a business owner if you focus on marketing and hire others to do the day-to-day business tasks.

In other words, the business owner takes care of marketing. The employees take care of production.

7 Benefits of Having an Online Presence

Most entrepreneurs and business owners online are clueless. They are NOT getting the full benefit of being online. They use their website as if it is an electronic brochure and then they wonder why isn’t it generating me more business.

But it’s not their fault. They don’t know what they don’t know.

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They need to WAKE UP.

If a business owner or entrepreneur wants to realize the full potential of having an online presence they need to Wake Up and discover what they have been missing.

If you know what you are doing, an online presence provides you the following:

  • Targeted marketing. You can target a very specific group of people, a group of people that best match what you have to offer online and offline.
  • A broader reach. You can reach an audience of people who may never end up walking through your door.
  • A steady monthly income. You can create an online continuity program that can bring certainty, flexibility, and happiness into your life.
  • Stay in touch. You can create a system that follows up on your past and current customers. Let them know what you are doing and what specials you are offering.
  • 24/7 Digital marketing. Your automated system works day and night seven days a week. While you are at the grocery store, while you are watching Netflix, while you’re working out at the gym, and while you’re asleep.That means you can wake up in the morning, grab your morning cup of coffee, sit down in front of your laptop and check your bank account to see how much your automated systems generated overnight and deposited into your bank account.
  • Build relationships. Let them know who you are. You can create a funnel system that lets a prospect get to know, like and trust you before they ever meet you.
  • Systemize your business to make your life easier and give you more free time.

With an automated system like this you don’t need to keep trading your time for money. You can trade value for money.

If you are a business owner and you are not using your internet presence to generate the benefits lists above, then you are leaving money on the table.

If you’d like to learn how you can create an online presence that will generate the above benefits, contact a Business Coach who specializes in online funnel and continuity marketing.

The Better Marketer Wins

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Business Fact: In today’s economy the better marketer wins.

You can have the best restaurant in town with the best food and service but if no one knows about you, you will not succeed.  McDonalds does not make the best hamburgers in town, they just out market their competition.

This is true for any type of business.

In today’s economy you have to offer a good quality product/service to compete. And you need to have very good marketing to succeed.

Ask yourself these questions:

How do your marketing skills compare to your competitors’ marketing skills?

Do you know who your direct and indirect competitors are?

Who is your ideal customer?

Do you know the best ways to find and connect with your ideal customer, online and offline?

Do you know what is the lifetime value of a customer?

What are you doing to market to your ideal customer?

Do you keep an active list of existing customers and prospects?

Did you know that your most valuable asset is your list. If you know how to market, your list is your most valuable asset.

What are you doing to market to your list?

Are there things you are currently doing that you can outsource so that you can spend more time marketing your business?

What percent of your time, money, energy, and effort goes in to marketing?

As the owner of a business, you should spend at least 25% of your time marketing your business. Ideally you should spend 50-80% of your time marketing your business.

If you are not spending 25-50% of your time marketing, then delegate as many of your non-marketing tasks as you can to others.

The single best investment of your time, money, energy, and effort is in marketing. No other business activity can generate the return that marketing can.

Make a commitment to seriously market your business.

Get a sheet of paper. Write down the following commitments:

  • Every day do one or more things to market your business and grow your list.
  • Once a week, learn and implement a new marketing strategy.
  • Find out what your customers want. Create a product based on what they tell you. Sell the product to those who asked for it.
  • If you are too busy and don’t have the time to do what you know you need to do, get some help.

The Story of Keep Calm and Carry On

A short film that tells the story behind the “Keep Calm and Carry On” poster.

Its origins at the beginning of WWII and its rediscovery in a bookshop in England in 2000, becoming one of the iconic images of the 21st century.

Film, music, script and narration by Temujin Doran.

You can only manage what you measure

You just created a new product or service and you want your prospects and existing customers to know about it.

So, you invest a lot of time and money to market it.

How do you know if your marketing efforts worked?

Can you measure the results of your marketing campaign?

If not, how do you know if it is working?

Should you repeat the campaign or trash it?

The best way to leverage the time and money you spend on marketing is to track or measure the results of your marketing efforts.

If you do not know how to market your business, if you do not know how to create a marketing campaign that you can track/measure, then do your self a favor.

  1. Stop spending money on marketing you cannot measure/track.
  2. Invest in your own education. Learn how to create response-based marketing.

If you can measure/track your marketing campaigns, you will know which campaigns are generating traffic and sales and which ones are not. You can pour more of your money into the campaigns that are working and stop the campaigns that are not working.

If you don’t have time to market your business because you are too busy working in your business, then you should outsource the tasks you are doing and free up your time.

If you know how to market your business, the time you spend marketing your business will pay you back a higher return than any other task you can perform in your business.

The best marketer wins…

In today’s business world the best product will not bring you success.

It is no longer enough to just “build a better mousetrap.”

You can produce the best widget, you can offer a 5-star service, you can create the best restaurant, but if no one knows about it, your business will fail.

In today’s business world, the best marketer wins.

As a business owner, the best return on your time and money is marketing.

If you understand how to market your business, the best use of your time and money is used in marketing your business.

Don’t waste your time doing work that you can hire someone else to do.

Spend as much time as you can marketing your business.

The better your marketing, the healthier your business.

Focus on bringing in new customers and motivating your current customers to do more business with you.

Unfortunately, most business owners mistakenly believe the marketing is just another term for advertising. Marketing is much more than advertising.

Do your self a favor, spend an hour today learning a new way to market your business.